Innsbruck Christmas Markets: A Festive Guide to Austria’s Alpine City
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There’s something undeniably magical about Innsbruck at Christmas.
I visited in November, just as the first stalls of the Innsbruck Christmas markets were opening, and the whole city seemed to transform overnight.
Strings of twinkling lights appeared in the Old Town, mugs of steaming glühwein warmed chilly hands, and the pastel houses looked even more charming against their snowy Alpine backdrop.
I was lucky enough to explore with friends who live in Innsbruck—Fulbright English teaching assistants and University of Innsbruck students—so I got an insider’s look at the city’s holiday traditions.
Together, we wandered from market to market, sampling Tyrolean specialties, hunting for handcrafted ornaments, and even finding a hidden student-favorite glühwein stand that quickly became my favorite.
In this guide, I’ll take you through the best Innsbruck Christmas markets—from the traditional stalls under the Golden Roof to the panoramic Hungerburg market high above the city.
Whether you’re planning a quick stopover or a festive getaway, here’s everything you need to know to make the most of Innsbruck’s Advent season.
When Are the Innsbruck Christmas Markets?
The Innsbruck Christmas markets usually begin in mid-November and run through early January, giving you plenty of time to soak up the festive atmosphere.
Most of the markets—including the famous Old Town Christmas Market beneath the Golden Roof—wrap up by December 23, just before Christmas Eve.
If you’re visiting later, don’t worry—markets like Maria-Theresien-Straße and the Hungerburg Christmas Market stay open right through January 6 (Epiphany). This makes Innsbruck one of the few cities in Austria where you can enjoy the Christmas magic even after the holiday itself has passed.
Opening hours vary slightly between locations, but most run daily from around 11:00 am until 8:00 or 9:00 pm. If you can, visit during the week when the markets are quieter. Weekends, especially in December, can get very busy with locals and visitors alike.
Pro tip: Arrive in the late afternoon to catch the lights flickering on as the sky turns dark—the perfect time to grab a mug of mulled wine and enjoy the festive glow.
Best Innsbruck Christmas Markets
What makes Innsbruck so special at Christmastime isn’t just the snow-capped Alps or the pastel Old Town—it’s the way the city transforms into one big festive village.
Instead of having one central market, Innsbruck has several different Christmas markets, each with its own personality.
From traditional stalls tucked under the Golden Roof to a panoramic market high above the city, you’ll find a little bit of everything: history, food, family fun, and mountain views.
Here’s a guide to the best Innsbruck Christmas markets and what makes each one worth a visit.
Old Town Christmas Market (Altstadt)
If you only have time for one, make it the Old Town Christmas Market. Tucked beneath the Golden Roof and surrounded by medieval facades, this is the most traditional—and most atmospheric—of Innsbruck’s holiday markets.
A towering Christmas tree sparkles in the square, and rows of wooden stalls line the cobblestone streets, selling everything from hand-carved ornaments to wool scarves and gingerbread hearts.
The smell of roasted chestnuts and Kiachln (a fried dough specialty dusted with powdered sugar) fills the air, and the sound of carols drifts through the narrow lanes. It’s cozy, festive, and exactly what you dream of when you picture a classic Austrian Christmas market.
For a special view, climb the City Tower right next door. From the top, you can look down on the glowing tree, the market stalls, and the snowy Nordkette mountains in the distance—it’s pure Christmas magic.
Pro tip: The Old Town market closes on December 23, so plan your visit early if you want to experience Innsbruck’s most iconic Christmas setting.
Maria-Theresien-Straße Christmas Market
Running down Innsbruck’s main shopping street, the Maria-Theresien-Straße Christmas Market feels completely different from the traditional Old Town market.
Here, it’s all about modern flair: sparkling glass trees, dazzling light displays, and even a touch of Swarovski crystal magic. The whole avenue glows with twinkling lights, making it one of the most photogenic spots in the city during Advent.
Around 30 stalls line the street, offering a mix of international gifts, handmade crafts, and plenty of food options—from Austrian classics to global street food. It’s the perfect place to pick up unique presents or try something new to eat while you wander.
One of the best things about this market is that it stays open later than most, continuing all the way through January 6 (Epiphany). That means if you’re visiting Innsbruck after Christmas, you’ll still get to experience the festive atmosphere.
Pro tip: Visit in the evening for the full effect—the glass trees lit up against the backdrop of the snowy mountains make this one of the most magical sights in Innsbruck at Christmas.
Marktplatz Christmas Market
If you’re traveling to Innsbruck with kids—or just want to experience the markets with a bit of extra whimsy—the Marktplatz Christmas Market is the one to visit.
Located right on the river, this market feels lively and playful, with colorful stalls, twinkling lights, and entertainment tailored for little ones.
Children will love the traditional carousel, petting zoo, and puppet shows that pop up throughout the season. The stalls here lean family-friendly too, with plenty of sweets, gingerbread cookies, and festive treats alongside the usual ornaments and crafts.
What makes this market special is its atmosphere. With the river on one side, the Nordkette mountains rising in the distance, and the glow of the Old Town just a short walk away, it’s a magical spot to soak up the Christmas spirit.
Pro tip: If you’re visiting multiple markets, stop by Marktplatz in the afternoon—it’s less crowded earlier in the day and perfect for families before moving on to the Old Town or Maria-Theresien-Straße after dark.
Hungerburg Christmas Market
For the best views in Innsbruck at Christmas, head up to the Hungerburg Christmas Market. Reached by the Hungerburg funicular or as part of the Nordkette cable car ride, this market sits high above the city and looks out over twinkling lights framed by snowy peaks.
The market itself is small, but what it lacks in size it more than makes up for in atmosphere. A handful of stalls sell steaming mugs of glühwein, Tyrolean specialties, and handmade crafts.
With the Alps at your back and the city glowing below, it’s one of the most unforgettable Christmas settings in Innsbruck.
This is also one of the markets that stays open until January 6, so it’s a great option if you’re visiting after Christmas.
For an extra treat, time your visit for sunset and watch as the city slowly lights up beneath you.
Pro tip: Combine your visit with the Top of Innsbruck roundtrip cable car ticket, which takes you all the way up to Seegrube and Hafelekar for even more incredible winter views. Check availability here.
Wilten Christmas Market
If you’re looking for a more intimate, neighborhood feel, the Wilten Christmas Market is the place to go. Set in front of the baroque Wilten Abbey, this small market has a relaxed, community vibe that feels worlds away from the bustle of the Old Town.
Here, you’ll find stalls run by local vendors selling handmade crafts, regional foods, and plenty of mulled wine. It’s less touristy than the central markets, which makes it a great place to mingle with locals and enjoy a slower pace.
The atmosphere is especially charming in the evening, when the abbey is lit up and music drifts through the square.
Pro tip: Pair your visit to the Wilten market with a quick peek inside Wilten Abbey itself—it’s one of Innsbruck’s prettiest churches and worth a stop.
St. Nikolaus Christmas Market
Just across the river from the Old Town, the St. Nikolaus Christmas Market is one of Innsbruck’s smaller and more peaceful Advent markets. Tucked into a charming neighborhood square, it has around a dozen stalls selling handicrafts, local foods, and plenty of mulled wine.
What makes this market special is its laid-back, community feel.
It doesn’t draw the same crowds as the Old Town or Maria-Theresien-Straße, so you’ll often find families chatting with neighbors or children enjoying festive activities.
It’s the perfect place to slow down, soak up the holiday atmosphere, and get a taste of everyday Innsbruck life.
Pro tip: Visit in the early evening, when the lights flicker on and the pace feels extra cozy—then cross back over the river to enjoy the livelier markets in the city center.
Kaiserweihnacht
For something a little different, make your way up to the Kaiserweihnacht Christmas Market at Bergisel. Set against the backdrop of the famous Bergisel Ski Jump and the Tirol Panorama Museum, this market has a distinctly Tyrolean flair.
Instead of mass-produced souvenirs, the stalls here focus on high-quality, handcrafted goods—perfect if you’re looking for something truly unique to take home.
The setting feels both grand and cozy, with traditional music, open fires, and plenty of regional specialties to try.
It’s less crowded than the Old Town or Maria-Theresien markets, making it a lovely spot to wander slowly, chat with artisans, and enjoy the festive atmosphere.
Pro tip: Combine your visit to Kaiserweihnacht with a stop at the Tirol Panorama & Kaiserjäger Museum or a walk up to the ski jump viewing platform for panoramic views over Innsbruck.
Fischerhäusl
If you’re looking for a true local secret, don’t miss the Fischerhäusl Glühweinstand. Tucked away near the Sowi (University of Innsbruck’s Social Sciences campus), this little stand is a favorite among students—and thanks to my friends living in Innsbruck, I got to experience it firsthand.
By early evening, the garden is buzzing with life as groups of friends gather for mugs of steaming glühwein or the legendary Bratapfelpunsch with a shot (trust me, it’s worth ordering).
The atmosphere is festive but relaxed, with a mix of locals and students laughing, chatting, and soaking up the Advent spirit.
What makes Fischerhäusl special is the setting: its charming courtyard, twinkling lights, and lively energy create one of the best winter vibes in Innsbruck.
It’s not flashy, but it’s exactly the kind of place that makes you feel like you’re part of the city instead of just passing through.
Pro tip: Head here during Happy Hour (6-8 pm) for discounted drinks—and bring cash, as it’s the easiest way to pay.
Tips for Visiting Innsbruck Christmas Markets
Before you head out to explore Innsbruck’s festive side, here are a few practical tips to make the most of your visit:
- Bring Cash – While some stalls take cards, many are cash-only. Keep small bills and coins handy for food, drinks, and souvenirs.
- Know About the Pfand – When you order glühwein or punsch, you’ll pay a small pfand (deposit) for the mug, usually around €3-4. You can return the mug when you’re finished to get your deposit back—or keep it as a festive souvenir.
- Dress Warm – The markets are all outdoors, so bundle up with a warm coat, scarf, gloves, and good shoes. Evening temperatures can dip below freezing.
- Visit Midweek – Weekends, especially in December, can be very busy. For a more relaxed vibe, aim for a weekday visit.
- Time It Right – Arrive in the late afternoon to enjoy the daylight atmosphere, then stay as the lights flicker on—it’s when the markets feel most magical.
- Try Local Specialties – Don’t just stick to glühwein. Order Kiachln (fried dough with powdered sugar), roasted chestnuts, or Bratapfelpunsch (baked-apple punch). Each market has its own specialties worth sampling.
- Mix Big & Small Markets – The Old Town and Maria-Theresien-Straße markets are iconic, but don’t miss smaller gems like Wilten or the Fischerhäusl Glühweinstand for a taste of local life.
Pro tip: If you plan to visit multiple attractions as well as the Christmas markets, consider picking up the Innsbruck City Card. It covers museums, cable cars, and public transport—making it easier to balance festive fun with sightseeing. Check prices and availability here.
Where to Stay for Innsbruck Christmas Markets
Choosing the right base can make your Christmas market experience even more magical. Staying close to the Old Town and the main market clusters means less walking in the cold, more time enjoying glühwein, and easy access to evening lights. That said, there are great options for different styles, budgets, and vibes.
What to Look for in a Hotel During Christmas
- Proximity to the markets (Old Town, Maria-Theresien-Straße, Marktplatz).
- Walking access or nearby public transport.
- Warm amenities like a cozy lobby, spa, or good breakfast to recover from cold afternoons.
- Flexible cancellation — Christmas season is busy and plans can shift.
- Views / rooftop terraces — seeing the markets from above is lovely.
Hotel Recommendations
Here are some top picks, from charming to luxurious, that pair well with a walkable Christmas market experience:
| Hotel | Style / Highlights | Best For |
|---|---|---|
| Hotel Goldener Adler | Historic, right in Innsbruck’s Old Town and very near the Christmas Market. | If you want to wake up steps from markets |
| Das Innsbruck | Stylish, modern with spa/wellness amenities, and very close to Old Town markets. | For a modern, comfortable stay with amenities |
| Altstadthotel Weisses Kreuz | Boutique, charming, super close to market areas. | If you want quaint style and location |
| Boutiquehotel Weisses Rössl | Cozy and well-rated, a short walk to markets. | For boutique charm and quiet streets |
| AC Hotel by Marriott Innsbruck | More modern, slightly further but with good amenities and name-brand reliability. | For brand comfort and modern features |
| NALA Individuellhotel | Creative boutique hotel, walkable from markets. | For travelers who want a unique stay |
Pro tip: Hotels book up fast for Advent season, especially those right near the markets. Try to reserve at least 2-4 months in advance to secure your ideal spot.
Need Help Picking the Perfect Place?
Not sure which hotel fits your style and budget? As a travel advisor, I’d love to help you find the perfect stay in Innsbruck—whether you want to be right in the market bustle, tucked on a quieter side street, or somewhere with spectacular views. Just reach out, and I’ll tailor options just for you.
Practical Info for Your Trip
Before you start sipping glühwein under the Golden Roof, here are a few practical tips to help you plan your visit to the Innsbruck Christmas markets.
How to Get to Innsbruck
Innsbruck has its own small international airport, but many visitors arrive by train. Direct connections from Munich (about 2 hours) and Salzburg (under 2 hours) make it easy to include Innsbruck in a wider Christmas market itinerary.
From Vienna, the journey takes around 4.5 hours by rail, but the mountain scenery along the way more than makes up for it.
The Innsbruck Card
If you’re planning to see more than just the markets—like the Hofburg, Nordkette cable car, or Ambras Castle—the Innsbruck Card is worth considering. It includes free entry to many museums and attractions, public transport, and even cable car rides.
Save time and money by booking your Innsbruck City Card in advance. Check prices and availability here.
How Many Days to Spend
You’ll want at least 2-3 days in Innsbruck to fully enjoy the Christmas markets and soak in the city’s festive charm.
Two days gives you time to explore the Old Town, Maria-Theresien-Straße, and Hungerburg markets.
Add a third day to wander further—maybe the Wilten or St. Nikolaus markets, or even a side trip to Swarovski Crystal Worlds.
If you’re combining Innsbruck with other Austrian or Bavarian markets, this makes the perfect long weekend stop.
FAQs About Innsbruck Christmas Markets
When do the Innsbruck Christmas Markets start?
Most of the markets open in mid-November. The Old Town Christmas Market usually begins around November 15, with others like Maria-Theresien-Straße and Marktplatz opening around the same time.
When do the Innsbruck Christmas Markets end?
The main Old Town market ends on December 23, just before Christmas Eve. But some markets, like Maria-Theresien-Straße and Hungerburg, continue until January 6 (Epiphany).
Where are the Innsbruck Christmas Markets located?
The biggest markets are all in the city center: Old Town (under the Golden Roof), Maria-Theresien-Straße (the main shopping street), and Marktplatz (on the riverfront).
Smaller markets include Hungerburg (reached by funicular), Wilten (in front of Wilten Abbey), and St. Nikolaus (across the river from Old Town).
Is Innsbruck worth visiting for Christmas markets?
Absolutely. Innsbruck’s markets are smaller than those in Vienna or Munich, but what they lack in size they make up for in atmosphere. The backdrop of the snowy Alps and the cozy, walkable Old Town create a Christmas setting you won’t find anywhere else.
How cold is Innsbruck in December?
Temperatures usually range between -2°C and 6°C (28–43°F). Some days are snowy and magical; others can be crisp and sunny. Dress warmly and bring good shoes for icy streets.
What should I eat and drink at the markets?
Start with a mug of glühwein (mulled wine) or Bratapfelpunsch (baked-apple punch). For food, try Kiachln (fried dough with powdered sugar), heisse Maroni (roasted chestnuts), or hearty Tyrolean specialties like speckknödel (dumplings).
How many days do I need to see the Innsbruck Christmas Markets?
Plan on 2-3 days. That’s enough time to enjoy the main city markets, head up to Hungerburg for views, and explore one or two of the smaller neighborhood markets.
Do I need the Innsbruck Card for the Christmas markets?
The markets themselves are free, but the Innsbruck Card can be useful if you want to pair your Christmas market visit with other attractions like the Nordkette cable car, Hofburg Palace, or Ambras Castle.
Final Thoughts on Innsbruck Christmas Markets
The Innsbruck Christmas markets may not be the biggest in Europe, but they’re some of the most magical I’ve ever experienced.
Where else can you sip glühwein under a 500-year-old Golden Roof, wander stalls glowing with Swarovski lights, and ride a funicular up to a panoramic mountain market—all in the same day?
Each market has its own personality: Old Town for tradition, Maria-Theresien-Straße for sparkle, Marktplatz for families, Hungerburg for breathtaking views, and smaller gems like Wilten or St. Nikolaus for local charm.
Together, they create a festive patchwork that makes Innsbruck feel like a true winter wonderland.
If you’re dreaming of Christmas in Austria but want something cozier and more intimate than Vienna or Salzburg, Innsbruck is the perfect choice.
Want help planning your trip? As a travel advisor, I can make your Innsbruck Christmas getaway seamless—from finding the perfect hotel near the markets to organizing festive day trips. Click here to learn more about my custom travel planning services.
Check Out My Other Posts About European Christmas Markets!
- The Ultimate Guide to German Christmas Markets: Everything You Need to Know
- 14 Best German Christmas Markets You Need to Visit This Winter
- A Fairytale Christmas in Füssen: What to Expect at the Füssen Christmas Market
- Nuremberg Christmas Market Guide: What to Eat, Buy & Experience at the Christkindlesmarkt
- Rothenburg ob der Tauber Christmas Market Guide: What to Do, Eat & Buy in This Fairytale Town
- Explore Regensburg’s Best Christmas Markets: Where to Go & What to Eat
- Copenhagen in Winter: The Complete Guide (including the best Copenhagen Christmas Markets!)
